Pricing options

Explain how different pricing options might be valuable to different segments of your audience.

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Course curriculum

    1. Before you start

    2. Course checklist

    3. Accounts you will need (free)

    4. Accounts you can choose to have (paid)

    5. Measuring results

    6. Pre-course summary and feedback

    1. What are keywords?

    2. Identifying keywords/keyword research spreadsheet example

    3. Short tail keyphrases

    4. Long tail keyphrases

    5. Semantic keyphrases

    6. Questions

    7. Search intent

    8. Keyword difficulty

    9. Keyword volume

    10. Identifying keywords - summary and feedback

    11. Module 1 - A quick survey before we move on

    1. Basic list

    2. Ahrefs free keyword tool

    3. Also Asked for question keyphrases

    4. People Also Ask and Quora

    5. ChatGPT

    6. Finding the stats - SERanking/SEMrush

    7. Deciding where to start

    8. Keyword research tutorial video (long)

    9. Keyword research - summary

    10. Module 2 - A quick survey before we move on

    1. Make a list of what you have

    2. Indexed pages

    3. Helpful content

    4. Current content

    5. AI content

    6. CTA (Call To Action)

    7. Content audit - summary

    8. Module 3 - A quick survey before we move on

    1. Allocating keyphrases to current content

    2. Leftover keyphrases

    3. Module 4 - A quick survey before we move on

About this course

  • £750.00
  • 81 lessons
  • 3 hours of video content

Is the non-wanky SEO course for you?

You’ve heard that search engine optimisation is complicated. That you need to hire an expensive specialist to get results.

That it’s something you couldn’t possibly understand or do yourself.

Maybe you’ve hired an SEO expert for your business in the past and they made it sound like some kind of dark magic only a select few can practise.

They made it feel like it was out of reach for the average business owner like you.

Basically, they made it sound a little bit wanky.

And if you haven’t had SEO help previously, that’s probably because you’ve been worried that:

- It’ll cost you too much (bye bye profit margin!).
- You’ll be bamboozled by all that jargon and so confused you decide SEO isn’t worth the hassle after all.
- You won’t get the results you’re hoping for (after all that expense!).
- You could actually do it yourself if you just had simple, easy-to-follow instructions.

So you decided to focus on other ways to market your business. Ways that didn’t make you feel confused or inadequate. To stay within your marketing comfort zone.

But you still have a nagging suspicion that, if you could just get straightforward instructions on how to implement SEO properly that anyone can follow, it would be the key to taking your business to the next level.

The key to your target customers finding you easily online and knowing instantly they’ve come to the right place.

As a business owner trying to do your own marketing, you’ve probably been bombarded from all directions with talk of backlinks, keywords, indexing, and all kinds of technical jargon that leaves your head in a spin.

But that’s not what you’re looking for.

You want simple, clear, step-by-step SEO training for your website and blogs.

Instructions that fill you with the confidence to optimise your online content on an ongoing basis and see the results of your efforts. Ultimately, you just want your ideal customers to find you online so they can realise how perfect your amazing offers are for their problems or desires.

You know that getting the SEO fundamentals right could make all the difference to the success of your business. Like:

✔ Increased organic traffic from people searching for the products or services you offer.
✔ Higher search engine rankings for your website and blogs for your target keyphrases so more people find you.
✔ Visitors spending more time on your site because they know they’re in the right place.
✔ Gaining a valuable understanding of your target audience’s needs from your SEO strategy to inform future marketing tactics.
✔ An improved user experience for your website visitors that leads to better engagement and conversion.
✔ Increasing your brand’s credibility and trust in your audience’s eyes with a website ranking high on search engines

You know this increased visibility of your brand will naturally lead to more leads and sales.

You don’t know what the right solution is though, so you’ve been tempted to hire one of those wanky SEO companies I’ve mentioned, despite your concerns.

But you really don’t have to, because THIS is your perfect solution

As a small business owner myself, I know exactly how you feel.

I know how bewildering it can be trying to first figure out what marketing tactics are going to work best for you, and then get to grips with them.

And I know how frustrating it is when everyone seems to promise they have the perfect solution for you and you don’t know who to trust with your hard-earned money.

And all that conflicting and out of date advice, some of it even going against Google guidelines! Urgh 🙁

But what if you could:

✅ Feel in control of implementing your SEO strategy yourself from the very beginning.
✅ Be guided step-by-step in a comprehensive but straightforward way through both the on-page and technical aspects of SEO.
✅ Get immediately accessible advice and instructions to optimise your website and online content straight away.
✅ Feel confident in your ability to navigate any SEO challenges you face as you build your business.

SEO doesn’t have to feel like such a minefield.

It’s entirely possible to do your own SEO with confidence and get results, and I know I’m the right person to guide you through this with the non-wanky SEO course.

Ready to start?

Who am I?

At this point, you might be wondering who the hell I am to be making such promises. I would be too.




The first thing you should know about me is that I’m not a fan of wankiness in general, so I make a point that all my advice and support provided to business owners like you is as non-wanky as possible.


I’ve been an SEO consultant for over thirty years, from before Google even existed! We were all just called Digital Marketers then, and I learned everything I know from others in the industry. 


Back then you had to submit your site to a search engine and then sit back and wait for it to be listed. 


But the arrival of Google changed all of that. And search engine optimisation has been ever-changing since. 


I’ve helped businesses of all sizes across a variety of industries get found by their target audiences online and convert them into paying customers or clients through clear and concise SEO services and consultation.


My services and support have got businesses excellent results in terms of increasing their brand visibility, website traffic, and audience engagement. 


So I know my shit. 


I've made it my mission over the last three decades to only promote business websites in an ethical way. 


I support and teach business owners to implement SEO using my no-nonsense approach and in plain English - so they feel confident about optimising their online content for search engines because they finally understand exactly what they need to do. 


Now, I’ve decided to apply this straightforward way to educating others through my SEO training


Over the past few decades I’ve become determined to always talk about search engine optimisation in simple terms. 


No overused jargon, abbreviations you may not understand, or complicated language that makes you just want to give up at the first hurdle.


I won’t make you feel stupid or intimidated. But I will tell it to you straight. I’m to-the-point, open and always non-wanky. 


I’ll teach you everything I know about SEO in the same way that I learned from others over the years. 


Here, you’re getting my decades of hands-on experience and knowledge condensed into one, easy-to-follow course. 


The non-wanky way really works. 


And it puts you in the driving seat of your SEO strategy.