Next intake January 2025

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See what course members say:

5 star rating

One word - revelatory!

Jillian Mooney

Nikki's bite sized videos are full of actionable instruction. She lays the crumbs out and then BOOM, you get it! If you want to show up (literally) and represent your business to all of your potential audiences, who search in different ways for th...

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Nikki's bite sized videos are full of actionable instruction. She lays the crumbs out and then BOOM, you get it! If you want to show up (literally) and represent your business to all of your potential audiences, who search in different ways for the products and services you sell, this course is your answer.

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5 star rating

A TRULY NON-WANKY SEO COURSE YOU'LL LOVE

Julia Cameron

OMG, AT LAST. I've done a couple of SEO courses and at some point, my eyes have glazed over and I've had to go and lie down. The course left uncompleted. BUT NOT THIS TIME Nikki's course is so clear even an SEO beginner like me could understand...

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OMG, AT LAST. I've done a couple of SEO courses and at some point, my eyes have glazed over and I've had to go and lie down. The course left uncompleted. BUT NOT THIS TIME Nikki's course is so clear even an SEO beginner like me could understand and implement her instructions. I looked forward to the next module and to completing the tasks. Finally, someone has managed to teach me the SEO basics. Thank you Nikki. I love you. Buy this course now!

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5 star rating

The course that demystifies SEO, once and for all

Bethan Thomas

This course is AMAZING! And I should know. I’ve done a few SEO courses. At the end of those other courses, I felt overwhelmed, out of my depth and pretty strung out. I started to think that SEO just wasn’t going to be something that I could do. So...

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This course is AMAZING! And I should know. I’ve done a few SEO courses. At the end of those other courses, I felt overwhelmed, out of my depth and pretty strung out. I started to think that SEO just wasn’t going to be something that I could do. So when I started Nikki’s course, I was full of angst. I was reassured right away. The course is designed so that you can absorb information in the way that works best for you (video, text and audio). I have really appreciated the methodical approach and how each lesson builds on the previous one. You get the sense that you’re building a solid foundation right from the start. The lessons include examples from service businesses that I can relate to, and Nikki explains things really clearly. I don’t just have a bunch of Excel files – I have a plan and a strategy. It’s great to be able to make improvements to the website based on what I’ve learned on this course. I’m so glad that I’ve taken this course. I feel so much more confident about SEO now.

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5 star rating

Straightforward, no-nonsense SEO help

Sarah Matthews

As a copywriter I'm constantly asked by clients 'do you do SEO?'. And the honest answer has always been 'sort of'. I've done some free courses in the past and had a basic working knowledge, but Nikki's course has changed everything. As a non-tec...

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As a copywriter I'm constantly asked by clients 'do you do SEO?'. And the honest answer has always been 'sort of'. I've done some free courses in the past and had a basic working knowledge, but Nikki's course has changed everything. As a non-technical person, I was a bit nervous that it might be overwhelming but she talks through everything in such an easy-to-understand way, and I've come away confident in my SEO knowledge - with thorough processes to follow. I loved the fact she's set up all your keyword research spreadsheets and a checklist for you so you have one less thing to think about. It means you can get stuck into doing the real work there and then, rather than thinking 'oh, I'll do that later' and then never getting round to it because you've forgotten what you've learnt. Highly recommend this to other people wanting to improve their SEO knowledge and learn from a fantastic teacher.

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5 star rating

How to succeed with SEO? Buy this!

Erin Buck

I had a basic understanding of SEO and how to use it, but this course has massively improved my knowledge and understanding. I have also improved my keyword and keyword phrase research to have a comprehensive database I can use and update. The...

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I had a basic understanding of SEO and how to use it, but this course has massively improved my knowledge and understanding. I have also improved my keyword and keyword phrase research to have a comprehensive database I can use and update. The content of the course has given me confidence in using a selection of software and websites, how to audit my website so it is doing the best it can, how to create new content with what I have learnt, about the technical side of SEO and more. It was so helpful I have gone right back to the beginning of all my blogs and slowly working through them to improve the SEO and make my website shit hot ( I hope anyway) I am so glad I paid for this course; I definitely recommend it

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5 star rating

Excellent course for SEO beginners

Nicola Horsewood

As someone who thought she had a reasonable basic understanding of SEO, Nikki's course has been a real eye-opener! The course takes you through SEO from the first stages, assumes no prior knowledge, and logically builds your knowledge and conf...

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As someone who thought she had a reasonable basic understanding of SEO, Nikki's course has been a real eye-opener! The course takes you through SEO from the first stages, assumes no prior knowledge, and logically builds your knowledge and confidence. I loved the mix of short videos, transcription, jargon-busting, and short exercises for you to work on your website. A little bit of additional reading adds more background to the particular lesson. Nikki's delivery style is encouraging, supportive and above all - fun. Each lesson is bite-size and thus easy to schedule into your schedule. If you're stuck on anything at all, Nikki is very proactive about support and is happy to receive questions by email, or you can join a weekly call. The calls are great for speaking with other trainees to spark ideas and further questions, and I highly recommend joining at least one during the course. Nikki really makes you think about your website's purpose, the content, what you're writing now and for the future, and most importantly who you're writing for. I've genuinely enjoyed learning with Nikki and, whilst there's still a lot of work to do on my website, I now have the background knowledge and skills to approach the work with confidence. I highly recommend this course to anyone looking to build their SEO skills for their website.

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5 star rating

Jam packed with value

Hana Ames

I am truly impressed by the depth of information provided in this course. Despite the wealth of content, it remains clear and manageable. It's an amazingly valuable resource, and Nikki makes it super easy to digest. It includes actionable items ev...

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I am truly impressed by the depth of information provided in this course. Despite the wealth of content, it remains clear and manageable. It's an amazingly valuable resource, and Nikki makes it super easy to digest. It includes actionable items every step of the way. If you ever felt like you needed someone to hold your hand to guide you through SEO, this is the way forward.

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5 star rating

Nikki Pilkington’s Non-Wanky SEO Course is GREAT!

Kate Mathieson

I started out knowing very little about SEO and felt quite anxious about diving into something new. I needn't have worried, as Nikki guided me through each stage with her non-wanky, straightforward, fun and refreshing style. Each module is brok...

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I started out knowing very little about SEO and felt quite anxious about diving into something new. I needn't have worried, as Nikki guided me through each stage with her non-wanky, straightforward, fun and refreshing style. Each module is broken down into bite size pieces that I found easy to understand and follow and there is a choice of watching a video, listening to an audio recording or reading some text. I have learnt so much doing this course and now feel more confident talking about SEO and am looking forward to making the changes that are needed to help our content and website be more visible. I wholeheartedly recommend this course to any small business wanting to understand more about SEO. Hopefully, I now know enough to manage SEO on my own, but should I get stuck in the future, I wouldn’t hesitate to get in touch with Nikki again. Thank you @Nikki Pilkington #NonWankySEOCourse #Learning #SmallBusiness

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5 star rating

Easy to follow, even if you're new to SEO

Georgia Aussenac

Nikki really knows her stuff, and she knows how to walk you through it in a way that is step-by-step, logical and easy to follow. As someone who is completely new to SEO, but keen to learn rather than outsource, I have found this course invaluable...

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Nikki really knows her stuff, and she knows how to walk you through it in a way that is step-by-step, logical and easy to follow. As someone who is completely new to SEO, but keen to learn rather than outsource, I have found this course invaluable. The access to Nikki for questions has been a real bonus of this DIY course, and I also appreciate how non-wanky it is - truly, I have found it accessible despite my very limited starting knowledge, and not having it stacked with jargon and assumptions of what I already know has been awesome. Plus, now I really know how bullshit the 'SEO expert' spam emails I get are, and can ignore them with confidence.

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5 star rating

I want to talk about the awesome Nikki Pilkington.

Sarah Burgess

Like for loads of freelancers, work has been quiet this year and so I knew I needed to do some work on my website. I saw Nikki was wanting Beta testers for her online course (The non-wanky SEO course). I signed up. I started watching the videos, t...

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Like for loads of freelancers, work has been quiet this year and so I knew I needed to do some work on my website. I saw Nikki was wanting Beta testers for her online course (The non-wanky SEO course). I signed up. I started watching the videos, they make so much sense. But I still didn't really do anything on my website. I added some changes to my to do list. Then I saw someone post about how he'd won a dream client after doing Nikki's course. Then Nikki posted to say the course helped, but that person did the work to make it happen. And that got me thinking. I usually say to clients that they will get where they want in their career if they do the things we discuss. I always say to people it's like joining the gym and then never going. I was doing the same thing. I was working through the course but not actually making changes to my website. I messaged Nikki to say I was kind of freaked out about how much work I needed to do. Her advice was do one page at a time. So that's what I'm doing. I was very pleased yesterday to get a list of green circles on my wordpress page. I've got loads of work to do, but I know I will now get there. I've just seen that visitors to my website are increasing already, and I've not really done that much yet. And hopefully at some point, I'll be able to write a post talking about the new clients I've got by using the non-wanky SEO stuff I'm learning all about. Thank you Nikki. If you could do with some help with your SEO - then get yourself on the next course which starts in January. Visit Nikki's LinkedIn page to register.

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5 star rating

Brilliant SEO Course

Leyla Alexander

I'm really enjoying Nikki's non-wanky SEO course - it's brilliant! I love how I can dive in and out of the modules to complete them at my own pace. Nikki’s teaching style is clear and engaging, making SEO concepts accessible and easy to understand...

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I'm really enjoying Nikki's non-wanky SEO course - it's brilliant! I love how I can dive in and out of the modules to complete them at my own pace. Nikki’s teaching style is clear and engaging, making SEO concepts accessible and easy to understand (and of course, always non-wanky too!) The modules are really well structured, with spreadsheets and a checklist so you can keep track of your homework :) And I found the pre-populated example spreadsheet for keyword research really useful in helping me to generate my own key phrases. While I'm still working my way through the modules, I'm already so glad I invested in this course. It has deepened my understanding of SEO and boosted my confidence as a web designer to better support my clients. And I've not even finished it yet!

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5 star rating

This course is brilliant

Melissa Hobson

Love, love, LOVE Nikki's amazing SEO course. Bitesize lessons that I can actually squeeze in around other things? Check! A clear step-by-step process to follow so I'm not left floundering? Check. Homework that will actually make a difference to my...

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Love, love, LOVE Nikki's amazing SEO course. Bitesize lessons that I can actually squeeze in around other things? Check! A clear step-by-step process to follow so I'm not left floundering? Check. Homework that will actually make a difference to my site's SEO? Check. So pleased I signed up to this course - what a great investment!

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Course curriculum

    1. Before you start

    2. Course checklist

    3. Accounts you will need (free)

    4. Accounts you can choose to have (paid)

    5. Measuring results

    6. Pre-course summary and feedback

    1. What are keywords?

    2. Identifying keywords/keyword research spreadsheet example

    3. Short tail keyphrases

    4. Long tail keyphrases

    5. Semantic keyphrases

    6. Questions

    7. Search intent

    8. Keyword difficulty

    9. Keyword volume

    10. Identifying keywords - summary and feedback

    11. Module 1 - A quick survey before we move on

    1. Basic list

    2. Ahrefs free keyword tool

    3. Also Asked for question keyphrases

    4. People Also Ask and Quora

    5. ChatGPT

    6. Finding the stats - SERanking/SEMrush

    7. Deciding where to start

    8. Keyword research tutorial video (long)

    9. Keyword research - summary

    10. Module 2 - A quick survey before we move on

    1. Make a list of what you have

    2. Indexed pages

    3. Helpful content

    4. Current content

    5. AI content

    6. CTA (Call To Action)

    7. Content audit - summary

    8. Module 3 - A quick survey before we move on

    1. Allocating keyphrases to current content

    2. Leftover keyphrases

    3. Module 4 - A quick survey before we move on

About this course

  • £750.00
  • 82 lessons
  • 3 hours of video content

Is the non-wanky SEO course for you?

You’ve heard that search engine optimisation is complicated. That you need to hire an expensive specialist to get results.

That it’s something you couldn’t possibly understand or do yourself.

Maybe you’ve hired an SEO expert for your business in the past and they made it sound like some kind of dark magic only a select few can practise.

They made it feel like it was out of reach for the average business owner like you.

Basically, they made it sound a little bit wanky.

And if you haven’t had SEO help previously, that’s probably because you’ve been worried that:

- It’ll cost you too much (bye bye profit margin!).
- You’ll be bamboozled by all that jargon and so confused you decide SEO isn’t worth the hassle after all.
- You won’t get the results you’re hoping for (after all that expense!).
- You could actually do it yourself if you just had simple, easy-to-follow instructions.

So you decided to focus on other ways to market your business. Ways that didn’t make you feel confused or inadequate. To stay within your marketing comfort zone.

But you still have a nagging suspicion that, if you could just get straightforward instructions on how to implement SEO properly that anyone can follow, it would be the key to taking your business to the next level.

The key to your target customers finding you easily online and knowing instantly they’ve come to the right place.

As a business owner trying to do your own marketing, you’ve probably been bombarded from all directions with talk of backlinks, keywords, indexing, and all kinds of technical jargon that leaves your head in a spin.

But that’s not what you’re looking for.

You want simple, clear, step-by-step SEO training for your website and blogs.

Instructions that fill you with the confidence to optimise your online content on an ongoing basis and see the results of your efforts. Ultimately, you just want your ideal customers to find you online so they can realise how perfect your amazing offers are for their problems or desires.

You know that getting the SEO fundamentals right could make all the difference to the success of your business. Like:

✔ Increased organic traffic from people searching for the products or services you offer.
✔ Higher search engine rankings for your website and blogs for your target keyphrases so more people find you.
✔ Visitors spending more time on your site because they know they’re in the right place.
✔ Gaining a valuable understanding of your target audience’s needs from your SEO strategy to inform future marketing tactics.
✔ An improved user experience for your website visitors that leads to better engagement and conversion.
✔ Increasing your brand’s credibility and trust in your audience’s eyes with a website ranking high on search engines

You know this increased visibility of your brand will naturally lead to more leads and sales.

You don’t know what the right solution is though, so you’ve been tempted to hire one of those wanky SEO companies I’ve mentioned, despite your concerns.

But you really don’t have to, because THIS is your perfect solution

As a small business owner myself, I know exactly how you feel.

I know how bewildering it can be trying to first figure out what marketing tactics are going to work best for you, and then get to grips with them.

And I know how frustrating it is when everyone seems to promise they have the perfect solution for you and you don’t know who to trust with your hard-earned money.

And all that conflicting and out of date advice, some of it even going against Google guidelines! Urgh 🙁

But what if you could:

✅ Feel in control of implementing your SEO strategy yourself from the very beginning.
✅ Be guided step-by-step in a comprehensive but straightforward way through both the on-page and technical aspects of SEO.
✅ Get immediately accessible advice and instructions to optimise your website and online content straight away.
✅ Feel confident in your ability to navigate any SEO challenges you face as you build your business.

SEO doesn’t have to feel like such a minefield.

It’s entirely possible to do your own SEO with confidence and get results, and I know I’m the right person to guide you through this with the non-wanky SEO course.

Ready to start?

Who am I?

At this point, you might be wondering who the hell I am to be making such promises. I would be too.




The first thing you should know about me is that I’m not a fan of wankiness in general, so I make a point that all my advice and support provided to business owners like you is as non-wanky as possible.


I’ve been an SEO consultant for over thirty years, from before Google even existed! We were all just called Digital Marketers then, and I learned everything I know from others in the industry. 


Back then you had to submit your site to a search engine and then sit back and wait for it to be listed. 


But the arrival of Google changed all of that. And search engine optimisation has been ever-changing since. 


I’ve helped businesses of all sizes across a variety of industries get found by their target audiences online and convert them into paying customers or clients through clear and concise SEO services and consultation.


My services and support have got businesses excellent results in terms of increasing their brand visibility, website traffic, and audience engagement. 


So I know my shit. 


I've made it my mission over the last three decades to only promote business websites in an ethical way. 


I support and teach business owners to implement SEO using my no-nonsense approach and in plain English - so they feel confident about optimising their online content for search engines because they finally understand exactly what they need to do. 


Now, I’ve decided to apply this straightforward way to educating others through my SEO training


Over the past few decades I’ve become determined to always talk about search engine optimisation in simple terms. 


No overused jargon, abbreviations you may not understand, or complicated language that makes you just want to give up at the first hurdle.


I won’t make you feel stupid or intimidated. But I will tell it to you straight. I’m to-the-point, open and always non-wanky. 


I’ll teach you everything I know about SEO in the same way that I learned from others over the years. 


Here, you’re getting my decades of hands-on experience and knowledge condensed into one, easy-to-follow course. 


The non-wanky way really works. 


And it puts you in the driving seat of your SEO strategy.