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5 star rating

A game-changer for my website

Hannah Rose

Thank you Nikki - this course has helped me whip my website into shape. I thought my website was 'ok' before I started, but I realised just how many simple steps I was missing to make sure my website is seen. I've learned so much and will keep app...

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Thank you Nikki - this course has helped me whip my website into shape. I thought my website was 'ok' before I started, but I realised just how many simple steps I was missing to make sure my website is seen. I've learned so much and will keep applying the knowledge as my website grows and changes. I just wish I'd know about this course sooner!

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5 star rating

Small but mighty

Lisa Emmington

This might be the shorter version of Nikki's course but it's a goldmine of information. If you've been thinking about doing the course, stop thinking and start doing. You won't regret it!

This might be the shorter version of Nikki's course but it's a goldmine of information. If you've been thinking about doing the course, stop thinking and start doing. You won't regret it!

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5 star rating

Nikki Pilkington’s Non-Wanky SEO Course is GREAT!

Kate Mathieson

I started out knowing very little about SEO and felt quite anxious about diving into something new. I needn't have worried, as Nikki guided me through each stage with her non-wanky, straightforward, fun and refreshing style. Each module is brok...

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I started out knowing very little about SEO and felt quite anxious about diving into something new. I needn't have worried, as Nikki guided me through each stage with her non-wanky, straightforward, fun and refreshing style. Each module is broken down into bite size pieces that I found easy to understand and follow and there is a choice of watching a video, listening to an audio recording or reading some text. I have learnt so much doing this course and now feel more confident talking about SEO and am looking forward to making the changes that are needed to help our content and website be more visible. I wholeheartedly recommend this course to any small business wanting to understand more about SEO. Hopefully, I now know enough to manage SEO on my own, but should I get stuck in the future, I wouldn’t hesitate to get in touch with Nikki again. Thank you @Nikki Pilkington #NonWankySEOCourse #Learning #SmallBusiness

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5 star rating

One word - revelatory!

Jillian Mooney

Nikki's bite sized videos are full of actionable instruction. She lays the crumbs out and then BOOM, you get it! If you want to show up (literally) and represent your business to all of your potential audiences, who search in different ways for th...

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Nikki's bite sized videos are full of actionable instruction. She lays the crumbs out and then BOOM, you get it! If you want to show up (literally) and represent your business to all of your potential audiences, who search in different ways for the products and services you sell, this course is your answer.

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5 star rating

A TRULY NON-WANKY SEO COURSE YOU'LL LOVE

Julia Cameron

OMG, AT LAST. I've done a couple of SEO courses and at some point, my eyes have glazed over and I've had to go and lie down. The course left uncompleted. BUT NOT THIS TIME Nikki's course is so clear even an SEO beginner like me could understand...

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OMG, AT LAST. I've done a couple of SEO courses and at some point, my eyes have glazed over and I've had to go and lie down. The course left uncompleted. BUT NOT THIS TIME Nikki's course is so clear even an SEO beginner like me could understand and implement her instructions. I looked forward to the next module and to completing the tasks. Finally, someone has managed to teach me the SEO basics. Thank you Nikki. I love you. Buy this course now!

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5 star rating

Straightforward, no-nonsense SEO help

Sarah Matthews

As a copywriter I'm constantly asked by clients 'do you do SEO?'. And the honest answer has always been 'sort of'. I've done some free courses in the past and had a basic working knowledge, but Nikki's course has changed everything. As a non-tec...

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As a copywriter I'm constantly asked by clients 'do you do SEO?'. And the honest answer has always been 'sort of'. I've done some free courses in the past and had a basic working knowledge, but Nikki's course has changed everything. As a non-technical person, I was a bit nervous that it might be overwhelming but she talks through everything in such an easy-to-understand way, and I've come away confident in my SEO knowledge - with thorough processes to follow. I loved the fact she's set up all your keyword research spreadsheets and a checklist for you so you have one less thing to think about. It means you can get stuck into doing the real work there and then, rather than thinking 'oh, I'll do that later' and then never getting round to it because you've forgotten what you've learnt. Highly recommend this to other people wanting to improve their SEO knowledge and learn from a fantastic teacher.

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5 star rating

This course is brilliant

Melissa Hobson

Love, love, LOVE Nikki's amazing SEO course. Bitesize lessons that I can actually squeeze in around other things? Check! A clear step-by-step process to follow so I'm not left floundering? Check. Homework that will actually make a difference to my...

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Love, love, LOVE Nikki's amazing SEO course. Bitesize lessons that I can actually squeeze in around other things? Check! A clear step-by-step process to follow so I'm not left floundering? Check. Homework that will actually make a difference to my site's SEO? Check. So pleased I signed up to this course - what a great investment!

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5 star rating

Easy to follow, even if you're new to SEO

Georgia Aussenac

Nikki really knows her stuff, and she knows how to walk you through it in a way that is step-by-step, logical and easy to follow. As someone who is completely new to SEO, but keen to learn rather than outsource, I have found this course invaluable...

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Nikki really knows her stuff, and she knows how to walk you through it in a way that is step-by-step, logical and easy to follow. As someone who is completely new to SEO, but keen to learn rather than outsource, I have found this course invaluable. The access to Nikki for questions has been a real bonus of this DIY course, and I also appreciate how non-wanky it is - truly, I have found it accessible despite my very limited starting knowledge, and not having it stacked with jargon and assumptions of what I already know has been awesome. Plus, now I really know how bullshit the 'SEO expert' spam emails I get are, and can ignore them with confidence.

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5 star rating

I want to talk about the awesome Nikki Pilkington.

Sarah Burgess

Like for loads of freelancers, work has been quiet this year and so I knew I needed to do some work on my website. I saw Nikki was wanting Beta testers for her online course (The non-wanky SEO course). I signed up. I started watching the videos, t...

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Like for loads of freelancers, work has been quiet this year and so I knew I needed to do some work on my website. I saw Nikki was wanting Beta testers for her online course (The non-wanky SEO course). I signed up. I started watching the videos, they make so much sense. But I still didn't really do anything on my website. I added some changes to my to do list. Then I saw someone post about how he'd won a dream client after doing Nikki's course. Then Nikki posted to say the course helped, but that person did the work to make it happen. And that got me thinking. I usually say to clients that they will get where they want in their career if they do the things we discuss. I always say to people it's like joining the gym and then never going. I was doing the same thing. I was working through the course but not actually making changes to my website. I messaged Nikki to say I was kind of freaked out about how much work I needed to do. Her advice was do one page at a time. So that's what I'm doing. I was very pleased yesterday to get a list of green circles on my wordpress page. I've got loads of work to do, but I know I will now get there. I've just seen that visitors to my website are increasing already, and I've not really done that much yet. And hopefully at some point, I'll be able to write a post talking about the new clients I've got by using the non-wanky SEO stuff I'm learning all about. Thank you Nikki. If you could do with some help with your SEO - then get yourself on the next course which starts in January. Visit Nikki's LinkedIn page to register.

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5 star rating

Brilliant SEO Course

Leyla Alexander

I'm really enjoying Nikki's non-wanky SEO course - it's brilliant! I love how I can dive in and out of the modules to complete them at my own pace. Nikki’s teaching style is clear and engaging, making SEO concepts accessible and easy to understand...

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I'm really enjoying Nikki's non-wanky SEO course - it's brilliant! I love how I can dive in and out of the modules to complete them at my own pace. Nikki’s teaching style is clear and engaging, making SEO concepts accessible and easy to understand (and of course, always non-wanky too!) The modules are really well structured, with spreadsheets and a checklist so you can keep track of your homework :) And I found the pre-populated example spreadsheet for keyword research really useful in helping me to generate my own key phrases. While I'm still working my way through the modules, I'm already so glad I invested in this course. It has deepened my understanding of SEO and boosted my confidence as a web designer to better support my clients. And I've not even finished it yet!

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Course curriculum

    1. Accounts you will need (free)

    1. On-page SEO - introduction

    2. H1 headers

    3. SEO/Meta titles

    4. Meta descriptions

    5. Beyond H1

    6. Your main content

    7. External linking

    8. Internal linking

    9. Backlinks

    10. Submit changed pages to Google Search Console

    11. A word on SEO plugins and tools

    12. On page SEO - summary

About this course

  • £200.00
  • 17 lessons
  • 1 hour of video content

Is the non-wanky SEO course for you?

So, you’ve done your keyword research, audited your content and picked the key phrases you want people to search for when they’re looking for your site.

Awesome, but now comes the part people screw up: on-page SEO. Knowing your key phrases is one thing. Implementing them correctly is another.

That’s where the Non-Wanky On-page SEO Toolkit comes in.

In ten lessons, you’ll learn SEO that works - no bullshit, no wankiness, just proven strategies to make your pages rank. If you’re a website owner, writer, web dev or designer looking to master on-page SEO, this is how you do it.

When you see the results, you’ll wonder WTF took you so long.

Who am I?

At this point, you might be wondering who the hell I am to be making such promises. I would be too.




The first thing you should know about me is that I’m not a fan of wankiness in general, so I make a point that all my advice and support provided to business owners like you is as non-wanky as possible.


I’ve been an SEO consultant for over thirty years, from before Google even existed! We were all just called Digital Marketers then, and I learned everything I know from others in the industry. 


Back then you had to submit your site to a search engine and then sit back and wait for it to be listed. 


But the arrival of Google changed all of that. And search engine optimisation has been ever-changing since. 


I’ve helped businesses of all sizes across a variety of industries get found by their target audiences online and convert them into paying customers or clients through clear and concise SEO services and consultation.


My services and support have got businesses excellent results in terms of increasing their brand visibility, website traffic, and audience engagement. 


So I know my shit. 


I've made it my mission over the last three decades to only promote business websites in an ethical way. 


I support and teach business owners to implement SEO using my no-nonsense approach and in plain English - so they feel confident about optimising their online content for search engines because they finally understand exactly what they need to do. 


Now, I’ve decided to apply this straightforward way to educating others through my SEO training


Over the past few decades I’ve become determined to always talk about search engine optimisation in simple terms. 


No overused jargon, abbreviations you may not understand, or complicated language that makes you just want to give up at the first hurdle.


I won’t make you feel stupid or intimidated. But I will tell it to you straight. I’m to-the-point, open and always non-wanky. 


I’ll teach you everything I know about SEO in the same way that I learned from others over the years. 


Here, you’re getting my decades of hands-on experience and knowledge condensed into one, easy-to-follow course. 


The non-wanky way really works. 


And it puts you in the driving seat of your SEO strategy.